Musoro uyu pakutanga waiita kunge wakanyanya aWalmartnyaya.Walmartinzvimbo yakanaka yekutangira, sezvo ingangove iyo inonyanya kuzivikanwa nyaya{{0}.
Walmartzvakaziviswa muna 2024 kuti vari kuburitsa masherufu emagetsi masherufu kuzvitoro zviuru zviviri panosvika 2026. Mushure memutyairi wendege muTexas, vakasarudza kuita hombe. Chii chinonzi Walmart inoshandisa iyi system? Zvinhu zviviri: Chekutanga, vashandi vanochinja mitengo vachishandisa nharembozha-basa raimbotora mazuva maviri rava kutora maminetsi mashoma. Chechipiri, iwo mavara emwenje mwenje kubatsira vashandi nekukurumidza kutsvaga zvinhu zvinoda kudzorera kana kunhonga. Kune supermarket inobata makumi ezviuru zveSKUs, izvi zvinomiririra mari chaiyo mukubudirira kunobudirira.
Zvisinei, Europe yave ichiita izvi kwemakumi emakore.MetrokuGermany kwakapinda mumutambo uyu pakati-90s-pamwe muna 1995, kunyange izvi zvisina kunyatsosimbiswa-apo imwe kambani yekuSweden yakahwina kondirakiti yezvitoro zveCash & Carry. Anenge makore makumi matatu apfuura kupfuura izvo vanhu vazhinji vanofunga nezve "teknolojia itsva."
Saka vezvematongerwo enyika vekuAmerica pavakatanga kuvhunduka nezve "mitengo yekuwedzera" zhizha rapfuura, vanhu vekuEurope vanga vaine zvinhu izvi zvachose uye hapana ari kuita bongozozo mumigwagwa pamusoro pemitengo yechingwa.
Zvimwe pamusoro pekukakavadzana ikoko gare gare. Kutanga, zvakawanda pamusoro pekuti ndiani ari kushandisa zvinhu izvi.
United States Vatengesi
Krogeryakatanga kuyedza imwe nguva kutenderera 2018, pamwe zvishoma kare, uye yakawedzera kusvika kumazana mashoma ezvitoro izvozvi. Sisitimu yavo ine zita remhando yepamusoro-EDGE something, chinomirira Enhanced Display for Grocery Environment-uye kunze kwekutaridza mitengo, inogona kuratidza ruzivo rwezvekudya kunovaka muviri, zvishambadzo zvemunhu, nemakuponi. Mukuru wavo panguva iyoyo akataura chimwe chinhu chikuru nezvekuvaka isina musono ecosystem inofambiswa nedata. Zvinonyanya kukosha pamusoro peKroger yaive mhinduro yavo kune "kukwira mitengo" kunetseka-"Kuti zvive pachena, Kroger haasati amboshandisa mitengo yekuwedzera." Icho chirevo chakasimba, uye nei kupokana uku isiri iyo{8}}nyaya ichawedzerwa gare gare.
Amazon FreshuyeWhole Foodsivai navowo, hongu. Amazon inoda kuyedza-tekinoroji yemuchitoro{2}}mapepa emagetsi esherufu anogadzira kuwirirana neJust Walk Out checkout-yemahara system yavo.Kohl'syakanga yakambotanga, kuvashandisa kubvira munenge muna 2015 kana zvakadaro, ichivaita mumwe wevakatanga kutora muUSTargetyatangawo kutumira, kunyangwe mashandisirwo azvo akati siyanei-vanonyanya kushandisa electronic shelf label software kufanoisa-marongero ezvitoro nemasherufu anotevedzana, sezvinoita sherufu yekushandisa.
Europe
Musika weEurope une makesi anoita kuti maAmerican deployments aite kunge ane mwero.
Jerimani
Germany ndiyo ingangove ine hukasha. TheAldiMabhuratha ari kuita chimwe chinhu chiGerman izvozvi{{0}vachibika zviri pamutemo-nevatengesi vakawanda panguva imwe chete. Vanenge vatatu kana vana vatengesi vari kukwikwidza, kusanganisira iyo kambani yeKorea uye yeFrench. Kufamba kweClass: sei uchisarudza mutengesi mumwe iwe uchigona kuvaita kuti vakwikwidze?Aldi Südyakagadzirira zana-zvimwe zvitoro kusvika pari zvino, asi zviri pachena kuti havasi kumhanyira kuita. Zvichakadaro kune imwe cheni yeGerman-Kaufland-kubuditswa kugadzira zvikamu kutanga, uyeLidlakapinda-sese nemumwe wevatengesi vakuru vekuEurope.
Asi yakanyanya kutendeseka kutora kunobvadm, cheni yechitoro chemishonga. Mukomana wavo weIT achangozvitaura-chimwe chinhu pamusoro pekuti kudzorera mari yakawanda kunoramba kwakaoma, ndosaka vachiramba vachiyedza. Zvine musoro paunofunga nezvazvo-dm inoshandisa mitengo yakagadziriswa, saka chii chaizvo chavari kukurumidzira? Haasi wese mutengesi anoda izvi.
Furanzi
France ine mukana wekumusha pano-mumwe wevatengesi vesherufu vemagetsi esherufu makuru pasi rose ane muzinda ikoko. Pane aCarrefournyaya yakakosha kucherechedzwa: chimwe chitoro chepfungwa muParis chakaisa zviuru zvemavara mune imwe kuenda, kubatanidza dhizaini yemadhorobha, chikafu cheorganic, uye masevhisi emuno zvese pamwechete. VekuEurope vanonyanya kuomarara kupfuura vekuAmerica kana zvasvika kune zvekutengesa pfungwa.
Netharenzi
Kutaura zvine hudzamu-Albert HeijnmuNetherlands auya nechimwe chinhu chitsva chaicho. Kutanga muna 2023, vakaedza AI-inofambiswa ne "dynamic discounts": zvigadzirwa zvinodzikiswa otomatiki mutengo zvichienderana nemazuva ekupera-papedyo nekupera, kunowedzera kuderedzwa. Iyo algorithm inotarisa nzvimbo, kukwidziridzwa, mamiriro ekunze, nhoroondo yekutengesa, uye hesita. Mumwe munhu kubva kuchikwata chavo chekusimudzira akataura chimwe chinhu chakadai, masupamaketi anorasa huwandu hwezvigadzirwa zuva rega rega, uye vanofunga kuti zvakawandisa. Kana izvi zvichinyatsoisa marara mumarara echikafu, izvo zvega zvinopembedza tekinoroji.
Nyika dzakabatana
Yakanaka data kuUK yakaoma kuwana. Kutumirwa kwakapararira, hapana chakarongeka.
Noweyi
Norway inofanirwa kutaurwa zvakasiyana zvakadaro. Imwe yemagirosari makuru-ops aripo ane data chairo rinoratidza kugutsikana kwevatengi kwakawedzera mushure mekuisa masherufu emagetsi esherufu, nekuti vatengi vaifarira ruzivo rwakajeka rwechigadzirwa uye ruzivo rwezvese. Zvisingatarisirwi-mavara aya aifungidzirwa kuti aingove ekutamba chete, asi zviri pachena kuti vatengi vanozviona uye vane hanya. Vatengi vekuNorwegian vakatoshandiswa kumitengo yegrocery ichichinja kazhinji.
Asi muna Nyamavhuvhu 2024, nhau huru dzakabuda muNorway: vemakwikwi avo vakarova faindi yakakura pamacheni makuru egirosari nekugovana zvisiri pamutemo ruzivo rwemitengo. Kunyange zvazvo yaisanganisira "vatsvaki vemitengo" kwete mazita esherufu emagetsi ivo pachavo, nyaya iyi yakarira indasitiri yese-kana tekinoroji yekuona mitengo ikasashandiswa zvisizvo, pane njodzi dzekusavimbika.
Asia
Zviri kuitika muAsia inyaya yakasiyana zvachose.
Japani
Japan ingangove ndiyo inonakidza nyaya. Hurumende yakatoisa zuva rekupedzisira rakaoma: zvitoro zvinofanirwa kuwana zvizere RFID kana zvemagetsi sherufu label coverage panosvika 2025. Saka cheni huru-7-Eleven, FamilyMart-havasi kunyatsosarudza kutora, vari kusundidzirwa. Kana ivo vachizorova icho chinangwa mumwe mubvunzo, asi chirevo chiripo.
China neKorea
Tsvagiridzo muChina neKorea yakanga isina kudzika sezvazvaifanira kunge zvakaita. Chinozivikanwa ndechekuti havasi kungotora-vari kugadzira. Kune angangoita mumwe mukuru weChinese mutengesi uye mumwe wekuKorea aita vatambi vepasirese vakakomba. Mazita avo anobuda muhukama hwehukama nguva dzose. Kona yekuKorea inonakidza nekuti vatengi vagara vakagadzikana nekubhadhara nharembozha zvekuti NFC-malebula anogonesa anonzwa ega ipapo. Asi pane zvimwe zvakawanda zviri kuitika mumisika iyi zvisina kubatwa pano.
Mamwe Masoko
Kanadha
Mamwe mashoma emaketani makuru akatanga kuburitswa kukuru munguva pfupi yapfuura, uyeSobeysaiva mumwe wavo. Hapana zvimwe zvakawanda zvekutaura nezveCanada. Zviri kuitika, zvakakura, asi hapana kunyanya kugadzira.
Ositireriya
Adoption iri kukwira nekukurumidza muAustralia. Asi hapana kunyanya kugadzira kwekuita kwakabuda ipapo.
Vatengesi Vaduku
Pane zvakare kakesi kadiki kanofanirwa kucherechedza: chimwe chitoro chegirosari muBrooklyn, New York. Muridzi akataura sekuti, mangwanani eChishanu chekutanga mushure mekuisa mavara esherufu yemagetsi, akapinda muchitoro uye mitengo yekushambadza yakanga yatove kushanda pavakavhurwa-ndipo paakaziva kuti yaive sarudzo yakanaka. Dzimwe nguva maonero echitoro chidiki ndeyechokwadi kupfuura mapepanhau makuru ekambani.
Siwidheni
Sweden ndiyo imwe yenzvimbo dzakaberekerwa tekinoroji{{0}kune kambani yakatanga kumakore ekuma1990 uye inoti ndiyo yekutanga kuunza zvinyorwa zvemasherufu emagetsi kuzvitoro.
Iyo "Surge Pricing" Nharo
Muna Nyamavhuvhu 2024, maSeneta eUSElizabeth WarrenuyeBob Caseyakanyora tsamba yambiro Kroger kuti masherufu emagetsi masherufu anogona kubvumira zvitoro zvegirosari kushandisa "mitengo inochinja," nemitengo ichikwira zvichienderana nenguva uye mamiriro ekunze "kubvisa purofiti yakanyanya." Mumwe wezvematongerwo enyika weNew York akatevera nekushoropodzwa, achizvienzanisa neUber's surge pricing mechanism.
Kunetseka uku kunoshanda here?
Vatsvakurudzi vezvikoro zvebhizimisi zvakati kuti-imwe yaiva UC San Diego-yakaongorora data kubva muzvitoro zvikuru zvemutengesi munzvimbo dzakawanda. Mhedziso: maitiro ekuchinja mutengo asati uye mushure mekushandisa masherufu emagetsi masherufu aive akada kufanana zvachose. "Kana mavara edhijitari akakonzera kukwira kwemitengo, ungatarisira kuona spike yakajeka mukushanduka kwemitengo ... asi isu hatina kuona chero mutsauko unokosha tisati taiswa uye mushure mekuiswa."
Sei zvitoro zvegirosari zvisingaite mutengo seUber? Tsananguro yevatsvakurudzi iri nyore: "Kusiyana neUber kana mahotera, zvitoro zvegirosari hazviiti mari pazvinhu zvega{0}zvinoita mari nedengu rako rose nekuvimbika kwenguva refu. Zvitoro zvegirosari zvine miganho mitete pachinhu chimwe chete, uye kukwidza mitengo zvisingatarisirwi, kunyangwe pachinhu chimwe chete, kune njodzi yekuzvitsaura kune vatengesi."
Mumwe mutsvakurudzi akazvitaura zvakajeka: "Pfungwa yokuti zvitoro zvinokwidza mitengo yezvinhu zvega zvega kuti zvingowedzera masendi makumi mashanu kubva kune vatengi-zvisingadaviriki."
Saka masherufu emagetsi sherufu ari kuitei chaizvo?Kubvisa zvinhu zviri pedyo-zvinopera (fungidziro dzinoratidza kuti mitengo yezvinhu zvinoparara inogona kuderedza kuraswa kwechikafu nezvikamu makumi maviri kubva muzana, kunyange zvazvo kusimba kwenhamba iyoyo kusinganyatsozivikanwi), kuvandudza mabhii-kuchinja kushanda zvakanaka, kuderedza kukanganisa kwemitengo (kuderedza mutsauko pakati pemitengo yemasherufu nemitengo ye scanner), uye kutarisira zvirinani. Hazvina kudaro zvakaipa shure kwezvose.
Sei Zvitoro Zvizhinji Zvisati Zvichiitwa?
Mhinduro iri pachena ndeyemutengo, asi zvakatonyanya kuipa kupfuura izvozvo.
Mazita acho pachawo anoita $15-25 imwe neimwe-nhamba dzakasiyana kubva kwakasiyana-zvinonzwika zvakanaka kusvika masvomhu aitwa pachitoro chine zviuru gumi zveSKU. Asi iyo haisiriyo kunyange nyaya chaiyo. Ndizvo zvinhu zvose zvakaipoteredza. Mumwe munhu akashanda pachirongwa chekutyaira akati kubatanidzwa kwePOS chete kwakatora mwedzi yakareba kupfuura zvaitarisirwa nemunhu. Nhaka masisitimu, data fomati nyaya, yakajairika hope. Uye zvakare kuchine kudikanwa kwemasuwo, kudzidziswa kwevashandi, uye hafu yenguva iyo tsigiro yemutengesi iri munzvimbo yakasiyana yenguva.
Asi heino mubvunzo wakakosha: pane chero chitoro chakapihwa chinoda izvi? Sezvambotaurwa nedm-German drugstore, mitengo yakatarwa-sei vangamhanyira kuisa tekinoroji inokasika kuchinja mitengo yavasingaite? Pfungwa dzakafanana dzakauya kubva kune girosari redunhu kuMidwest rakafunga kumbomira. Mukomana wavo wemitengo akati vanochinja mitengo kamwe chete pasvondo, pamwe kaviri panguva yezororo, havasi Walmart. Iyo ROI kuverenga inongoshanda chete kana zvigadziriso zvinowanzoitika.
Pane zvakare alabour anglekuti vanhu havatauri zvakanyanya, uye hazvinzwisiswe zvizere. Mune mimwe misika-kuMaodzanyemba kwakadziva kumabvazuva kweAsia, pamwe India, dzimwe nzvimbo dzeAfrica-basa rakachipa zvekuti gakava remagetsi rinoparara. Sei uchipedzera nhamba nhanhatu pane tekinoroji kana vanhu vachigona kubhadharwa kuti vachinjane mapepa tags? Dhata rakanaka rekuti ndepapi chaipo pekunongedza kwacho hakuna. Pamwe inosiyana zvakanyanya nenyika, neguta kunyangwe.
Zvino pane izvitechnical fragmentationnyaya yakauya mukuverenga nezve vakasiyana vatengesi. Iwo maprotocol haana kumiswa. Vamwe vanoshandisa RF, vamwe vanoshandisa NFC, pachine infrared inoyangarara kune imwe nzvimbo. Saka kana mutengesi achishanda munzvimbo dzakawanda{{3}mahypermarket munyika imwe, anotengesera kune imwe nyika{4}}angangopedzisira ava nemasisitimu akasiyana zvachose asingataudzane. Icho chinogona kunge chiri chikonzero kune vamwe vevatambi vakuru vepasirese, kunyangwe pasina angazvisimbisa pane rekodhi.
