Walmart's Historic Digital Shelf Label Rollout

Zvidzidzo kubva kuAmerica Yakakura ESL Deployment

Retail iri padanho rekuchinja. Vanopfuura hafu yevatengesi vanoti tekinoroji yavo yazvino haigone kufambirana nekwainoda kuenda nebhizinesi. Digital investments kazhinji inotora zvachose kubhadhara. Asi Walmart yakazviona{{3}kwete nevatyairi vendege vadiki vasina kwavanoenda, asi kuburikidza{4}}nechiyero chakazara chedigitalization chiri kunyatsogadzirisa mashandiro anoita mutengesi mukuru wekuAmerica.

Kune vatengesi vari kubvunza mubvunzo unokosha-unovandudza sei usingatyori zviri kutoshanda?{1}}Shanduro yeWalmart inopa bhuku rekutamba rakadzama.

Chiyero cheWalmart's Dambudziko

Asati aenda kudhijitari, Walmart yakatarisana nematambudziko ekushanda anozivikanwa kune vatengesi kwese kwese. Chitoro chega chega chinotenga zvinopfuura 120,000 zvigadzirwa, chimwe nechimwe chichida mutengo wega wega. Vhiki rega rega, zvitoro zvinogadzira zviuru zvemitengo yezvinhu zvitsva, Rollbacks, uye mamakisi. Munguva dzemwaka wepamusoro, vhoriyamu inowedzera zvinoshamisa.

Chokwadi chemazuva ese chemitengo{{0}yakavakirwa pamitengo chakakonzera kupokana kukuru:

Kuchinja kwemitengo{0} kwakanyanyisainopedza maawa ekudyidzana nguva iyo ingadai yakaenda kubatsira vatengi. Kuvandudzwa kwemutengo kwaida mazuva maviri akazara ebasa remaoko ikozvino kunopera mumaminitsi neESL tekinoroji.

Kusiyana kwemitengopakati pemasherufu tags nenzvimbo-ye-masisitimu ekutengesa akagadzira kutema kwemusoro. Vatengi vaiunza zvinhu kurejista vozoona kuti mutengo wakaratidzwa hauenderane nezvakakwira-rudzi rwechiitiko chinobvisa kuvimba nekukurumidza.

Kugona kushambadza zvishomayakaita kuti zvisaite kurongedza kutengesa kweflash kana kupindura kumakwikwi emitengo anofamba munguva chaiyo. Paunenge uchivimba nevanofambidzana vanofamba nepfuti, kutanga mutengo wakafanana wekusimudzira muzviuru zvezvitoro hazvisi izvo.

E{{0}matambudziko ekuzadzikiswa kwekutengeseranayakakura sezvo mirairo yepamhepo yakawedzera. Chengetedza vanobatana vachinhonga maodha ekutakura uye pikicha yepadivi inodiwa nzira dzinokurumidza dzekutsvaga zvigadzirwa mukati mezvirongwa zvakakura zvepasi.

Iyo US Market Shift

Kutorwa kweWalmart's ESL kunoratidza chiitiko chakakosha kumusika wekutengesa wekuNorth America, uyo wagara wakarembera Europe mukutora tekinoroji yesherufu yedhijitari. Zvikonzero zvekuzengurira kwenhoroondo iyi zvinosanganisira mutengo wakaderera wekunyora mapepa echinyakare (anosvika masendi mashanu pategi zvichienzaniswa nemadhora mashanu kana kudarika eESL) uye mari yekudyara yepamberi inodiwa pakutumirwa.

Zvisinei, mamiriro ezvinhu achinja zvikuru. Kukwira kwemitengo yevashandi, kuomarara kwezvese, uye kudiwa kwe-yenguva chaiyo yekuwiriranisa mitengo pakati peindaneti ne-muzvitoro machanera zvachinja nhamba. Kufamba kwaWalmart kunotarisirwa kukurumidza kutorwa kweESL munzvimbo yese yekutengesa yeUS.

Indasitiri data inosimbisa kukurumidza uku. Kutumirwa kweESL kwakawedzera kubva pamamiriyoni zana pakota kusvika pamamiriyoni mazana maviri muchikamu chechipiri chegore ra2025-211.4% yegore{{6}pamusoro-yekuwedzera kwegore zvichifambiswa nekushandiswa kweWalmart.

Mashandiro ESLs

Masherufu emagetsi anoshandisa E-ink (electrophoretic display) tekinoroji-bepa rimwe chete-sezvidzitiro zvinowanikwa mu{3}}vaverengi. Kusiyana nezviratidziro zveLCD, E-masikirini eingi anoratidza mwenje wepamhepo pane kuburitsa iwo ega, achigadzira masikirini anoita sebepa rakadhindwa uye anoramba achiverengeka chero mumamiriro ezvinhu emwenje echitoro, kubva chero paanotarisa.

Kushandiswa kwemagetsi kwakadzikira zvakanyanya. Nekuti E{{1}ingi inotaridza inongopedza simba kana mufananidzo wachinja, mabhatiri anowanzogara makore mashanu kana kudarika aine magadzirirwo emazuva ese. Hapana waya inodiwa-matagi anokwidziridzwa uchishandisa zvikorekedzo, hoko, kana magineti zvakanamirwa kumasherufu njanji.

Kutumirwa kweWalmart kunonyanya kushandisa ma tag madiki mu 1.5-inch kusvika 3-inch renji, ayo anoverengera masherufu mazhinji muchitoro. Mid-saizi tags (4 kusvika 6 inches) inobata inosvika 5.5% yevhoriyamu yekutumirwa, kazhinji yakamisikidzwa kune zvigadzirwa zvinoda ruzivo rwakadzama kana kuoneka kukuru.

Saizi yeSaizi neChitoro Format

Kusarudza saizi chaiyo yeESL zvinoenderana nerudzi rwechigadzirwa, sherufu marongero, uye chinhambwe chekutarisa mutengi:

Compact tags (2.66" kusvika 4.2")shanda nemazvo kumitengo yakajairwa pasherufu mumigwagwa yemasupamaketi, zvitoro zviri nyore, uye nzvimbo dzine nzvimbo dzakasimba pasherufu. Aya saizi anoenzanisa kuoneka nekushandiswa kwakanaka kwesherufu kumucheto real estate.

Mid-ma tag (5.8")ipa iyo yakakwana chiyero pakati pekuonekwa uye kuchinjika kune mazhinji esupermarket application. Ivo vanogashira rumwe ruzivo senge kushambadza callouts, mitengo yenhengo, kana zvigadzirwa zvechigadzirwa uku ichikodzera standard label holder rails.

Ma tag akakura efomati (7.3"+) shandira endcaps, kuratidzwa kwakawanda, uye madhipatimendi uko vatengi vanoona kubva kure kure. Zvikamu zvemagetsi, zviratidziro zvemidziyo, uye nzvimbo dzekuchengetera kirabhu dzinobatsirwa kubva kune aya makuru skrini.

LCD digital signage (10.1" kusvika 15.6")inobata-nzvimbo dzekusimudzira dzakakwirira-endcaps, kutangwa kwechigadzirwa chitsva, uye zvinhu zvinoratidzwa zvinobatsira kubva mukugona mavhidhiyo uye kuratidzwa kwemavara. Izvi zvinoda kubatanidza magetsi asi zvinounza zvinoonekwa izvo zvinoratidzira zvisingaenderane.

Kufunga nezveTembiricha

E-Mapepa eingi anoshanda akavimbika ari pakati pe0 degrees ne40℃(32℃F kusvika 104℃F), zvichiita kuti aenderane nemhoteredzo dzezvitoro nekesi dzefiriji. Nzvimbo dzemufiriza dziri pazasi -18 dhigirii (0 digirii F) dzinoda zvakasiyana-siyana zvisingadzivirirwe nedziviriro yakakodzera mwando. Vatengesi vanofanirwa kutsanangura zviyero zvekushisa panguva yekutenga kuti vadzivise nyaya dzekuenderana munzvimbo dzinotonhora dzekuchengetera.

Kushandura Kwekushanda: Mhedzisiro Chaiyo

Mhedzisiro yeWalmart inoratidza mashandiro ekuita kwekuzara kweESL kutumirwa.

Kubudirira kwemitengo kunowanikwazvinoshamisa. Kuvandudzwa kwaida mazuva maviri ebasa remaoko zvino kunopera mukati memaminitsi. Iyo Me@Walmart app inobvumira vanobatana kuti vagadzirise mitengo yekuvandudza nekungodzvanya kushoma, vachisundira shanduko yakananga kune zvinyorwa pauriri hwechitoro.

Kurongeka kwemitengo kunovandudzasezvo sisitimu inobvisa zvikanganiso zvekunyora. Kana mitengo yachinja mumasisitimu evatengesi veWalmart, vanobva vangowiriranisa kumasherufu{1}}kubvisa mukaha waikonzera kusawirirana kwemari.

Batanidza kugadzirwa kwekuchinjakubva-zvekudzokororwa kweukoshi hwakaderera kuenda kune-zviitiko zvinotarisana nemutengi. Sezvakataurwa nemumwe weWalmart timu inotungamira, vanobatana vanogona ikozvino kushandisa nguva yakawanda vachibatsira vatengi uye nguva shoma pamabasa anodzokororwa senge manyorero emutengo tag shanduko.

E{{0}kuzadzikiswa kwekutengeserana kunowedzerakuburikidza ne "sarudza-ku-chiedza" kushanda. Kana vadyidzani vezvitoro vachitora maodha ekutumira kana curbside pickup, ESL tags flash LED zviratidzo kuvatungamira zvakananga kune zvigadzirwa. Ne{{4}commerce yava kumirira 18% yemari yese yeWalmart-uye maodha egirosari ari kuramba achikura-kuita uku kwave kukosha.

Stock replenishment inorerutsakuburikidza ne "stock-ku-kureruka" maficha anoshandisa zviratidzo zve LED zvakafanana kuratidza masherufu anoda kutariswa. Vanoshamwaridzana vanogona kuona nekuchimbidza nekugadzirisa-mamiriro ezvitoro pasina kuongorora sherufu yega yega.

Beyond Price: Iyo Omnichannel Connection

Walmart's ESL deployment chimwe chikamu cheyakakura dhijitari shanduko inogadzira chaiyo omnichannel kugona. Kambani yasvika 93% yakafanana-mazuva ekutumira zvinhu mudzimba dzese dzemuUS, iine hurongwa hwekuwedzera kusvika 95% mukupera kwa2025. Inodarika hafu ye-commerce fulfilment center volume yava kuyerera nemuchina{8}}chinotevera chinozvigadzira.

Digital sherufu mavara anobatana kune ino ecosystem munzira dzakawanda:

Kuonekwa kwe-nguva chaiyoinovandudza sezvo ESL data inobatanidza neaventory management systems. Izvo zvimwechetezvo zvinovandudza mitengo zvinogona kutevera kuwanikwa kwechigadzirwa, kubuda-kwe-mamiriro ezvitoro, uye kuronga kuzadzazve.

Kuenderana kwemitengo mumatanho esezvinogoneka kana-mitengo yavandudzwa muzvitoro kuburikidza nemasisitimu mamwe chetewo achifambisa mitengo yepaindaneti. Vatengi vanotarisa mitengo paWalmart app vanoona iwowo ruzivo runoratidzwa pasherufu tag.

Kuvandudza ruzivo rwemutengiinowedzera pakupa rumwe ruzivo panguva yesarudzo. Ma tag eESL anogona kuratidza maQR macode anoenderana nezvechigadzirwa, ruzivo rwezvekudya kunovaka muviri, kutsvaga data, kana wongororo yevatengi-kuunza tsvakiridzo yepamhepo pakutenga chaiko.

Kushambadzira uye kutengesa midhiya kubatanidzwainovhura mikana mitsva. Bhizinesi reWalmart retail media rakapfuura $4.4 bhiriyoni pamari yegore negore muna 2024. Masherufu edhijitari anogona kuratidza mhando-zvinotsigirwa kana kushambadzwa kwakanangwa, zvichigadzira nzira itsva dzemari.

Implementation Realities

Vezvitoro vanoongorora kushandiswa kweESL vanofanira kunzwisisa kuti tekinoroji haisi plug-uye-kutamba. Kubudirira kwekushandisa kunoda kunyatsoronga mumativi akati wandei.

Kubatanidzwa kweSystem

ESL data inoyerera kubva kuERP kana POS masisitimu kuburikidza neAPIs, database yekubatanidza, kana faira kutumira kunze. Mapuratifomu makuru ekutengesera anowanzo kupa-zvekubatanidza zvakavakwa, asi masisitimu echivanhu angangoda basa rekuvandudza. Zvikwata zvehunyanzvi zvinofanirwa kuita nevanopa ESL pakutanga kwehurongwa hwekuronga mepu yekubatanidza zvinodiwa uye nguva.

Site Assessment

Ongororo dzezvitoro dzinoratidza zvinodiwa pakuisa chiteshi, huwandu hwemaki nedhipatimendi, uye mhinduro dzenzvimbo dzakakosha semafiriza, maendcap, kana-masherufu akajairika. Kuvharwa kwemasaini, kukwirisa sarudzo, uye kuwana simba (kune chero zvikamu zveLCD) zvese zvinoda kufanoronga. Kusvetuka nhanho iyi kunotungamira mukuvharika kwekuvhara uye kushomeka kwezvivakwa panguva yekuburitsa.

Pilot Before Scale

Walmart yakatanga nechitoro chekutyaira muGrapevine, Texas isati yazivisa kuendeswa kwakawanda. Kutanga nedhipatimendi rimwe chete kana nzira inobvumira zvikwata kusimbisa kuti mitengo inowirirana nemazvo, zvigadziriso zvinoitika mukati menguva dzinogamuchirwa, uye vashandi vechitoro vanogona kubata kutsva kwebasa. Kugadzirisa nyaya padikidiki kwakachipa zvakanyanya pane kugadzirisa matambudziko muzviuru zvezvitoro.

Kudzidzisa uye Shanduko Management

Zvikwata zvezvitoro zvinoda maitirwo akajeka ekusunga ma tag kuzvigadzirwa, kugadzirisa zvinyorwa zvisiri pamhepo, uye kutevera nzira dzekukwira kwenyaya dzetekinoroji. Zvinyorwa zvezviitiko zvakajairwa zvinodzivirira zvikwata zveIT kubva mukufonera kufona kwezvinhu zvenguva dzose. Chinangwa ndechekupa simba vanobatana nezvitoro kuti vave nehunyanzvi hwekuita basa ravo remazuva ese.

Kutaura Nezvazvinonetsa

Dynamic Pricing Mibvunzo

ESL tekinoroji inogonesa kuchinja kwemitengo nekukurumidza, zvichimutsa mibvunzo nezve "mitengo yekuwedzera"-kugadzirisa mitengo zvichienderana nezvinodiwa, nguva yezuva, kana zvimwe zvinhu. Walmart yakataura pachena kuti haina hurongwa hwekushandisa mitengo inochinja semafambiro anoita ndege kana kukwira-masevhisi ekugoverana. Chinonyanya kukoshesa kushanda zvakanaka, kwete kukanganisa mutengo.

Tsvagiridzo kubva kuYunivhesiti yeCalifornia Rady Chikoro cheManejimendi (Chikunguru 2025) yakawana kuti masupamaketi haasi kuita mitengo yakapararira kunyangwe aine kugona kwetekinoroji. Makwikwi ezvitoro uye zvinotarisirwa nevatengi maererano nemitengo inoenderana nekuti vatengesi vangashandise sei-kugona kwemitengo chaiyo.

Sustainability Impact

ESL deployment inotsigira zvinangwa zvezvakatipoteredza nekubvisa tsvina yemapepa kubva kunogara kudhindwa tag. Walmart inoshandisa bhatiri{{1}shoma ESL tekinoroji inofambiswa nesmart rails ine Ultra-yakaderera{3}}simba reBluetooth yekubatanidza-inoderedza kukanganiswa kwezvakatipoteredza zvichienzaniswa nemhinduro dzinoda kugara dzichichinjwa bhatiri. Kushanda kwenguva refu kweE-kuratidzwa kweingi (makore mashanu kana kudarika) kunoderedzazve kutsika kwezvakatipoteredza zvichienzaniswa nemamwe mapepa anoraswa.

Consumer Trust

Mitengo yakajeka, yechokwadi inovaka kuvimbana nekubvisa kunetsa kwesherufu-kuona{1}}kutarisa kusawirirana. Zvakajeka ESL zviratidziro zvinogona kupa ruzivo rwechigadzirwa kupfuura matagi emapepa angambokwanisa, kusanganisira kutsvaga ruzivo, ruzivo rweallergen, kana zvitupa zvekusimudzira. Tekinoroji inogonesa kuve pachena pane kuivharidzira.

Technology Options nokuda Different Zvinoda

E{{0}ingi Electronic Shelf Labels

Tekinoroji yehorse yekufambisa-zvikero zvakakura. Pepa-sezvinoverengeka, kushandisa simba kushoma, uye kugadzika zviri nyore zvinoita kuti E-inki ikwane pamitengo yemasherufu muzviuru zvezviuru zveSKU. Kutumirwa kweWalmart kunoratidza kuti E-kuvhariswa kweinki kwakadzama kunogoneka uye mune zveupfumi pamwero mukuru.

Mamiriro akakosha ekuongorora:

Ratidza resolution uye musiyanokuti iverengeke munzvimbo dzese dzekutarisa

Kukurukurirana protocol(Bluetooth, proprietary RF, Wi{{0}Fi) inokanganisa kukurumidza kwekuvandudza uye zvinodiwa

LED chiratidzo kugonakunhonga-ku{1}}kuvheneka nekuisa{2}}ku{3}}kuvhenekera maapplication

NFC rutsigiroyekudyidzana kwevatengi maficha

Tembiricha rangekuti ienderane nenzvimbo dzefiriji

Mounting sarudzokuenzanisa masherufu enjanji masystem

LCD Dhijitari Signage

Zviratidziro zvine simba zvinokwanisa kutambazve mavhidhiyo uye zvine simba zvinopa zvinangwa zvakasiyana pane zvakajairika E{0}}mavara eingi. Mavhidhiyo ekuratidzira kwechigadzirwa, mifananidzo inotenderera yekusimudzira, uye nguva dzekuverengera zvinogadzira kubatanidzwa kusingagone kuenderana. Simba rinodiwa rinoita kuti LCD ishande kune nzvimbo dzakarongwa kwete kutumirwa kwese.

Funga nezvezvikwangwani zveLCD zve endcaps, kutangwa kwechigadzirwa chitsva,{0}}zvikamu zvepamusoro, nenzvimbo dzekuratidzira. Single-divi uye kaviri-madivi magadzirirwo anoshanda akasiyana siyana.

Interactive Kiosks

Pachako-sevhisi yekubata sikirini inotaridza hunyanzvi hwedhijitari kupfuura masherufu. Interactive kiosks inotsigira kutariswa kwechigadzirwa, kunyoresa chirongwa chekuvimbika, kuiswa kweodha, uye mabasa ebasa revatengi. Ivo vanounza iyo app chiitiko muzvitoro zvenyama kune vatengi vanofarira iyo yekudyidzana modhi.

Transparent Displays

Tekinoroji ichiri kusimukira inobvumira zviri mudhijitari kuwanda pazviratidziro zvechigadzirwa-zvakanakira zvinotengeswa zvemhando yepamusoro apo vatengi vanoda kuona zvese zviri zviviri chinhu chaicho uye zvekusimudzira zvinoshambadza panguva imwe chete.

Chii Chinotevera

Tekinoroji inoenderera mberi. Ina-ruvara E-inki zvino yava kuunza zviratidziro zvisingaenderane nevakuru vemonochrome skrini. AI-analytics yemitengo inofambiswa inogona kukonzeresa maitiro ekudiwa, mitengo yevakwikwidzi, uye nhanho dzezvinhu zvematanho emitengo akanyanya.

Walmart's 2024-2025 tekinoroji roadmap inosanganisira AI-maturusi ane simba evanoshamwaridzana navo, komputa-kuona kutarisa, uye kufanotaura kudiwa kwekuziva. ESL zvivakwa zvinosanganisirwa neaya akafara masimba, zvichipa iyo yemuviri layer inobatanidza madhijitari masisitimu ekuchengetera masherufu.

Iyo kambani iri kuendesa maturusi eAI mukati meayo 2.1 miriyoni vanoshamwaridzana pasi rese, neMe@Walmart app inoshanda sepuratifomu yekufambiswa kwebasa uye nehungwaru kutonga kwemabasa. Izvi zvinomiririra danho rinotevera reshanduko-ESLs sechikamu chimwe cheAI-yakakwenenzverwa kutengeswa kwekutengesa.

The Competitive Reality

Kudyara kweWalmart kunogadzira kukwikwidza kumanikidza pane zvitoro. Sezvakataurwa nemumwe muongorori weindasitiri, Walmart ndiyo inonyanya kukwikwidza-mumutengesi muUS, uye kushandiswa kwayo kweESL kwasimudza mibairo kumukwikwidzi wese ari kuedza kuenzanisa kana kuvakunda pamitengo nekusimudzira.

Vamwe vatengesi vakashandisa tekinoroji yeESL{{0}kusanganisira Whole Foods, Schnuck Markets, neGood Food Holdings-asi chikero cheWalmart chinoshandura kushanduka kwemusika. Kana kutumira uku kwapera, Walmart inokwanisa kugadzirisa mitengo nekukasira sezvainoda, nekuteerera kwakanyanya uye mutengo wakaderera pane vakwikwidzi vachiri kuvimba nepepa{{3}masystems.

Kune vatengesi vanogadzira yavo shanduko yedhijitari, tekinoroji iripo nhasi: E-ink electronic shelf rabels kubva kucompact 2.66" units kusvika kuhombe 7.3" displays, LCD digital signage for visual impact, transparent displays for product showcases, and interactive kiosks for self{{3}maapplications.

Walmart's ESL deployment inomiririra yakakura dhijitari sherufu shanduko muUS nhoroondo yekutengesa. Kambani iyi haisi kuita zvemapurogiramu ekutanga-iri kupa mari inodarika bhiriyoni imwe yemadhora kuti ishandise tekinoroji muzvitoro zvayo zvese.

Mabhenefiti ari pachena: zvigadziriso zvemitengo zvakatora mazuva maviri zvapera mumaminetsi, batanidza kuchinja kwechigadzirwa kubva pakumaka nemaoko kuenda kusevhisi yevatengi, e-kuzadzikiswa kwekutengeserana kunokurumidza kuburikidza nekusarudza-ku{2}}gwara rakajeka, uye huchokwadi hwemitengo huri nani paindaneti uye{3}muzvitoro.

Kune vatengesi vari kuongorora mari yakafanana, chiitiko cheWalmart chinoratidza kuti digitization yakazara-kwete zviedzo zvematokeni{1}}inopa mibairo chaiyo. Tekinoroji iripo. Iyo ROI kesi inopupurirwa. Mubvunzo hausi wekuti woenda kudhijitari here-kumhanya uye zvizere zvakadii.

Avo vanofamba zvine mutsindo, vachiisa pachiyero pane kuyedza kumativi, vanozviisa ivo pachavo kukwikwidza uko zvinotarisirwa nevatengi zvinoramba zvichikwira uye kushanda zvakanaka kunotaridza kupona. Shanduko yeWalmart yakatora makore ekuronga uye yakakosha mari. Kubudirira kwemakwikwi kunoenda kune avo vanotanga ikozvino.

Kune vatengesi vanoongorora zvigadziriso zvemasherufu emagetsi esherufu, sarudzo dzakakwana dzechigadzirwa dzinotora E-ingi inoratidza kubva pa2.66" kusvika 7.3", LCD zviratidzo zvedijitari kubva pa10.1" kusvika 15.6", uye zvigadziriso zvakabatanidzwa zvezvitoro zvakasiyana siyana.