Kugadzira Mhedzisiro: Nei Chigadzirwa Chimwechete Chichitengesa Zvirinani NeMazwi Akasiyana

Mubayiro weNobel{{0}kuhwina psychology musimboti ungasandura nzira yako yemitengo yekutengesa{1}}uye kuti masherufu emasherufu emagetsi anoita kuti zvishande sei munguva chaiyo.

Makapu maviri eyoghurt anogara pasherufu yesupermarket. Same brand, saizi yakafanana, mutengo wakafanana. Imwe ESL tag inoverengwa"Ine 20% mafuta". Mumwe anoverenga"80% mafuta-mahara."

Nderipi raungasarudza?

Vanhu vazhinji vanobata "yakafuta-yemahara" pasina kuzeza. Asi mavara maviri anotsanangura iyo yogati yakafanana. Makumi maviri muzana emafuta IS makumi masere muzana emafuta-mahara. Basic math.

Izwi diki diki riya rinoshanduka-kubva ku"rine mafuta" kuenda ku"mafuta-isina"-rinopenengura kuti uropi hwako hunoronga sei chigadzirwa. Mumwe anonzwa asina utano. Imwe yacho inonzwa senge sarudzo yakangwara.

Iyi ndiyoframing effect. Uye kana uri mukutengesa, ndiwo mutsauko pakati pezvigadzirwa zvinobhururuka kubva pamasherufu uye zvigadzirwa zvinounganidza huruva.

The Nobel Prize Discovery

Muna 1981, nyanzvi dzepfungwa Daniel Kahneman naAmos Tversky vakapa vatori vechikamu mamiriro ekurapa chirwere chinouraya. Apo sarudzo dzakagadzirwa se "kuponesa mazana maviri," 72% yakasarudza sarudzo yakachengeteka. Kana iwo chaiwo sarudzo dzakagadzirwa se "400 achafa," 78% vakasarudza kubhejera.

Same math. Migumisiro yakafanana. Zvisarudzo zvinopesana.

Kuwanikwa uku kwakapa Kahneman Mubairo weNobel muEconomics.

Sei Kurasikirwa Kunorova Zvakaoma Kupfuura Kuwana

Pamusika,kurasikirwa kunonzwa kushata kupfuura kuwana kunzwa kwakanaka. Kana wawana chimwe chinhu, chingori chidzikiso-chakanaka, asi chinokanganwa. Ukarasikirwa nechimwe chinhu, imari yako wega, wako wega mukana uchifamba.

Famba mune chero supermarket uye tarisa zvinoitika. Muchikamu chezvigadzirwa zvitsva, vatengesi vanounganidzira zvigadzirwa vaine ma tag anopenya "Nguva Yakaganhurirwa - Maawa 2 Apfuura" kana "Mashanu Asara." Zvinhu izvi zvinotsvairwa mungoro mukati memaminitsi. Zvichakadaro, mukona yezvipfeko, mareki akanzi "Great Value" kana kuti "Super Savings" anogara asina hanya, nevatengi vanongotarisa-tarisa uye kufamba vachienda vasina chinhu-maoko.

Musiyano wacho? Imwe furemu inokonzera kutya kurasikirwa. Imwe yacho inongovimbisa kuwana.

Kurasika kuvenga ndeye 2-2.5x yakasimba pane kuwana kukurudzira. "Kushaikwa" kunokonzeresa chiito pane "kuwana dhiri."

Zvinorevei Izvi kune Mutengo Wako Tags

Zvigadzirwa zvakafanana zvine mitengo yakafanana zvinogona kuva nekutengesa kwakasiyana zvakasiyana zvichienderana nematsananguriro aunoita.

Ruoko Sanitizer: Chigadzirwa Chimwechete, Nyaya Yakasiyana

Matauriro ese ari maviri akafanana nemasvomhu. Asi "inouraya 99%" inoita kuti unzwe wakachengetedzwa. "1% kupona" inoita kuti uzvibvunze kana iyo 1% ichakurwarisa.

Iyo $100 Discount Rule

Shirt ye$30?"50% kubva"inorova "Chengetedza $15."
A $1,000 laptop?"Chengeta $200"inorova "20% kubva."

Uropi hunopindura kune nhamba ipi zvayoanonzwachikuru. WithElectronic Shelf Labels, unokwanisa kushandura ipapo ipapo pakati pezana nemadhora anoratidzwa zvichienderana nemutengo-kudzvanya kamwe kuseri, tagi yega yega muchitoro chako inovandudzwa mumasekonzi.

Nei Zvigadzirwa Pasi "Nguva Yakaganhurirwa" ESL Matagi Achitengesa Nekukurumidza

Waona zvigadzirwa zvichibhururuka kubva pamasherufu pachitoro chako chemuno? Tarisa ma tag ESL. Ivo vanenge vachigara vachiratidzira meseji yekukurumidzira:

"Mukana wekupedzisira-unopera manheru ano"anopfuura"Zvakanaka nhasi!"

"Matatu chete asara mustock"anopfuura"Tenga izvozvi uchengetedze"

NemaSitimu eESL akabatana nedatabase yako, mameseji ekurasikirwa aya-mafuremu anovandudzwa otomatiki:

Stock > 100:Ratidza "Mutengesi Akanakisisa - 5,000+ akatengeswa mwedzi uno" (uchapupu hwemagariro evanhu)

Stock <20:Ratidza "[X] chete yasara - kutengesa nekukurumidza" (shomeka inokonzeresa)

Stock <5:Ratidza "Anenge Aenda!" + LED flash yambiro (yakanyanya kukurumidza)

Hapana chekutarisa nemaoko. Hapana ma tag echinyakare. Sisitimu inodhonza data chaiyo-yenguva uye inochinja mafuremu nguva yekuchinja kwemasheya. Mameseji ekushomeka anongoonekwa chete kana chiri chokwadi-uye anonyangarika otomatiki kana kurongedza patsva kwaitika.

Nguva-Inobva Kuchinja Kweframe

Nguva dzakasiyana dzezuva dzinofona kune dzakasiyana mafuremu. Mufambi wemangwanani nebrowser yemanheru vane mafungiro akasiyana zvachose-uye vanopindura mameseji akasiyana zvachose.

Iine ESL yakarongwa kuratidza chimiro, idzi switch dzinoitika otomatiki:

Gadzirisa kamwe mune manejimendi system. Yese tag mune yega nzira inochinja panguva imwe chete panguva yakarongwa. Hapana vashandi vari kufamba pasi. Hapana zvikanganiso zvemaoko. Hapana mikana yakarasika.

Kune-nzvimbo dzekusimudzira mumigwagwa,LCD digital screenswedzera kushanda kwacho-zvinochinja zvevhidhiyo zvinoratidza kuverenga nguva, mapikicha ekutengesa eflash, uye-nguva chaiyo "X vanhu vari kuona izvi" humbowo hwemagariro kuti ma static tag haakwanise kuburitsa.

Kana Negative Framing Inokunda

Kune vatengi{0}vanoziva nezvehutano, kukurudzira kutenga ndikokudzivisa ngozi, kusawana mabhenefiti:

Mutengi{{0}anoziva nezveutano haasi kutenga kuti awane pundutso-ari kutenga kuti adzivise kuisa zvinhu zvakaipa mumiviri yavo. Matagi eESL emuchitoro chemishonga nemumikoto yehutano anoratidza "Paraben-Yemahara" kana kuti "No Artificial Colors" zvinogara zvichipfuura chimiro{4}}chakanangana nekutumira mameseji.

Kunyoresa Mitengo

Nhengo dzepagore: $1,200/gore vs. "Just $3.29/zuva"

Same mutengo. Maonero akasiyana zvachose. Kupwanya mari yakawanda kuita diki dzemazuva ese dzinoita kuti vanzwe sevasina basa. Masikirini eESL pazvitoro zvemagetsi anoratidza "$27/mwedzi" pachinzvimbo che "$648" anoshandura mabhurawuza anozeza kuva vatengi.

Kushandura Negatives kuita Positives

Pedyo{{0}zvinhu zvinopera zvinopa dambudziko rekugadzira. "Kupera munguva pfupi iri kutevera" kunonzwika kunge kusina kunaka. Asi dzokorora:

ESL inoita kuti nguva idzi-zvichinje zvinonzwikwa ipapo nekukasika. Batanidza data rako rekupera kweiyo inventory system kuti utange mafuremu ari kuenderera mberi: 20% kubviswa pamazuva matatu wabuda, 40% kubva pazuva 1 kubuda-zvese zvichivandudzwa pasina mushandi mumwe chete anobata tag.

LCD skrini pa endcapsinogona kuenderera mberi nehupenyu hwe "Flash Sale" kuverenga pasi kunoita kuti pave nechimbichimbi, kuswededza pedyo-zvinorasa kuita{1}}zvinotengeswa zvakanyanya.

Kana Kugadzira Kusingashande

Mafuremu maitiro haasi mashiripiti. Inopera simba zvakanyanya kana:

-Kutenga Kwakakwirira: Kutenga mota kana imba? Vatengi vanodyara kwakakomba kuedza kwekuziva uye kuona kuburikidza nekugadzira matipi.

Nyanzvi Vatengi: B2B procurement nyanzvi vanoziva "99% inoshanda" uye "1% kukundikana mwero" zvinoreva chinhu chimwe chete.

Transparent Environments: Kana vatengi vachiona mafaera ese ari maviri panguva imwe chete, mhedzisiro yacho inodzima.

Ethics of Framing

Kuumba kune simba. Simba iroro rinouya nebasa.

Ethical Framing:

Kupa ruzivo rwechokwadi nenzira dzakasiyana ("80% lean"="20% mafuta"=zvese chokwadi)

Kuratidzira mabhenefiti echokwadi anodiwa nevatengi

Kushandisa kushomeka meseji chete kana inventory yakadzikira

Kuyambuka Mutsetse:

Kushomeka kwemanyepo ("Maviri chete asara!" kana uine zviuru zviviri)

Kureva mabhenefiti asipo

Kubata vanhu vari munjodzi

Ethical frameming inoshandananikwenguva-refu. Vatengi vanonzwa kunyengedzwa havadzoke. NeESL yakabatana nedata rezvinhu chairo, zvaunotaura nezvekushomeka ndezvechokwadi-zvinovaka kuvimbana uchityaira kutengesa.

Nguva inotevera paunoona chigadzirwa chichibhururuka kubva pamasherufu esupermarket, tarisa iyo ESL tag. Mharidzo ine basa zvakanyanya semutengo.

Zvibvunze kuti:Ndiri kuudza vatengi izvo zvavachaGAIN, kana kuti chii chavanogona KURASIKA?

Iko kuumbwa kwemaitiro kwakaratidza kwemakumi emakore. Chii chitsva itekinoroji yekuzviita pamwero-kuchinja mafuremu nenguva yezuva, nedanho rezvinhu, nechikamu chechigadzirwa, zvese kubva kune imwechete manejimendi dashboard.

Isa Kugadzira Sainzi Mukuita

LEGOYO masherufu emagetsi masherufu uye LCD digital screenskukupa zvigadziriso zvekushandisa furemu{{0}mazano emitengo:

Kamwe-tinya chitoro{1}}zvidzoreso zvakakura: Shandura tag yega yega mumasekonzi, kwete maawa

Yakarongwa furemu switching: Seta mangwanani / masikati / manheru ekuratidzira maitiro anomhanya otomatiki

Inventory{0}}yakatanga kutumira mameseji: Batanidza kune yako stock data yechokwadi-mafuremu ekushomeka kwenguva

A/B yekuyedza kugona: Mhanyai mafuremu akasiyana munzvimbo dzese, yera izvo chaizvo zvinoshanda

LCD dynamic content: Kuverengera nguva, kutengeswa kweflash mations, kukwidziridzwa kwemavhidhiyo munzvimbo -mune traffic yakawanda

 

Product Line

E{{0}ingi Electronic Shelf Labels(2.66" kusvika 7.3")

yemitengo yesherufu yakajairika

LCD Digital Price Screens(10.1" uye 15.6", imwe & kaviri-yakatarisana)

yekusimudzira endcaps uye maficha ekuratidzira

Transparent LCD Inoratidza

kune premium chigadzirwa showcases

Interactive Kiosk Solutions

kuzviitira-sevhisi nekubatana

Yakanakisa furemu ndiyo yawakaedza. ESL inoita kuti kuyedzwa kugoneke.