Vanhu vazhinji vanofunga kuti chiratidzo chedhijitari chiri kungotenga skrini uye kubaya mu USB drive kutamba mavhidhiyo. Digital Signage Solutions isystem yakakwana-hardware, software, content, uye network zvese zvinofanirwa kubatana. Vari kwese kwese: zvitoro, nhandare dzendege, zvitoro zvezvitoro. Zvikirini zvekuhodha zveMcDonald, zviratidziro zveruzivo rwendege yeCapital Airport, ma tag emitengo yesupermarket-zvose zviri pasi pechikamu ichi.
Kuenzaniswa nemapepa akadhindwa echinyakare, musiyano mukuru ndewekuti zvirimo zvinogona kuvandudzwa zvine simba. Chiratidzo chefoam board chinotora svondo zvakanyanya, hafu yemwedzi zvakanyanya, kubva pakugadzira kusvika pakurembera-flash kutengesa haigone kuenderera. Iine digital signage, shanduko dzakaitwa mubackend sync kusvika kumberi kumagumo mumasekonzi. Munhu mumwe chete anogona kubata zviuru zvezvikirini munyika yese pasina kufamba. Nielsen akaita tsvakiridzo inoratidza madhijitari skrini anowana zvakapetwa kana kuwanda kwekutarisisa kwemaposta akamira. Zvinosiyana nemamiriro ezvinhu, asi kurongeka-kwe{7}}kusiyana kwehukuru ndekwechokwadi.
(Iyo yepasi rose dhijitari signage musika saizi yaifungidzirwa paUS $ 28.83 bhiriyoni muna 2024 uye inofungidzirwa kusvika $ 45.94 bhiriyoni panosvika 2030, ichikura paCAGR ye8.1% kubva 2025 kusvika 2030.) citation{{7}https://www.grandviewresearch.com/industry-analysis/digital-signage-musika
Dambudziko Rechokwadi Hapana Anotaura Nezvekutanga
Mapurojekiti mazhinji anoiswa zviratidziro, zvirimo hazvichinje kwemwedzi mitatu, uye zvinova madziro ekumashure hapana anotarisa. Equipment ingori pokutanga-kana zvirimo zvikasaenderana, zvinorasika. Pfungwa iyi inoda kusimbaradzwa nekuti ndipo panoenda mapurojekiti mazhinji.
Mukuru wezvekushanda pachitoro chezvitoro akaita masvomhu: kare, kushandura zvinhu zvekushambadza pazvitoro zvese 1,500 munyika yose zvinodhura 100,000 yuan mukushanda uye zvinhu nguva yega yega. Iye zvino munhu mumwe anozvibata muhafu yeawa. Kuponesa kumwe chete kwakabhadhara mari yemidziyo mukati megore. Kuti ichokwadi here hazvina chokwadi, asi negwara rine musoro.
Saka mubvunzo hausi wekungoti "ndeipi hardware yandinofanira kutenga"-kuti une mhasuru yekushanda kuti chinhu chacho chirambe chiri chipenyu mushure mekuisa.
CMS: Tanga Pano, Kwete Nezvikirini
Pasina CMS, yega yega yekuvandudza inoda kuti mumwe munhu ashanyire nzvimbo yega yega ne USB drive. Chitoro chimwe chinotakurika; zana rezvitoro hazvibatike.
Chii chinoita CMS? Kusikwa kwemukati (template mupepeti), playlists (kutevedzana, nguva, shanduko), kuronga (zvipi zvemukati zvinotamba pane iyo skrini panguva ipi), kugovera (kusundira zvirimo kune vatambi kuburikidza netiweki), kutarisa (pamhepo mamiriro, kutamba zvirimo, Hardware nyaya zvese zvinoonekwa mubackend). Ndiwo akawanda mabasa akatenderedzwa mune imwe system, ndosaka kusarudzwa kweCMS kuchikosha zvakanyanya.
Kudzidzira kwakajairika mubasa rekudya: tamba menyu yemangwanani mangwanani, otomatiki chinja kune kukwidziridzwa kwemasikati masikati, shandura zvakare manheru. Hapana anofanira kuiona.
Deployment Options
Sarudzo mbiri dzekutumira: gore uye pa-nzvimbo. Cloud is plug-uye-kutamba, kugadzirisa{4}mahara, rinosvikika chero kupi, uye rava kushandiswa{5}}Verified Market Research data rinoti rapfuura 60% uye riri kukura. Pa-nzvimbo inokodzera mamiriro ane data yakasimba zvinodiwa kana mamiriro asina kunaka etiweki.
Kunosvirwa Vanhu
Kusarudzwa kweCMS ndiko kuri nyore kupinda mumakomba. Mazana ezvigadzirwa pamusika anotaridzika akafanana mune maficha asi anosiyana zvakapetwa kagumi mumutengo. Izvo chaizvo zvinovhiringa kunyangwe kune vanhu vari muindasitiri.
Pfungwa shoma shoma. Chekutanga, garoita miyedzo chaiyo-mhanya nezvirimo, usangoona PowerPoints chete. Chechipiri, jekesa rudzi rwekubhadharisa-pa{{4}sikirini kana-pamwe chete, matepi mazhinji apo akachipa kumberi asi kuchengetedza uye bandwidth zvinodhura. Chechitatu, tarisa-nyaya dzeindasitiri-zvinodikanwa zvezvitoro zvakasiyana nezvinodiwa zvekufambisa, zvine chekuita neruzivo rwevatengesi.
Vatengesi vepamba vanosanganisira Goodview, Touchwo, Anvo, uye Sunmi. Dzidzo dzepasi rose dzinosanganisira Scala, Mhepo ina, uye Broadsign. Kune nzvimbo shoma uye mabhajeti akaomesesa, open-source Xibo inoshanda, asi kugona kwehunyanzvi kunodiwa kuzvigadzirisa-.
Wana zvikumbiro kubva ku3-5 vatengesi vekuenzanisa yakachinjika. Inoda zvinyorwa zvinyorwa-hardware, software, kuita, uye mari yegore rebasa yakanyorwa zvakasiyana. Mabundled makotesheni anovanza matipi nyore nyore.
Zvino Ngatitaurei Hardware
Ratidza Terminals
Ratidza materminal{{0}apo vashandisi vanoona zvirimo-zvakaoma kusarudza kupfuura zvinofungwa nevanhu vazhinji.
LCD yakachipa, inopenya zvakakwana, uye inoshanda zvakanaka mukati memba. LED ine kupenya kwepamusoro uye inogonesa kubatanidza kusina musono; izvo hofori zvikirini munhandare dzendege uye mall iLED. OLED ine mavara anokatyamadza uye inogona kukona, inowanzo shandiswa pazviratidziro zveumbozha, nemitengo yemhando yepamusoro yekufananidza. E-masikirini einki ane simba rakaderera zvikuru uye anojeka muchiedza chezuva, anokodzera zvinhu zvakamira semitengo{4}}ndizvo zvinoshandiswa naHema. Kune mamwe marudzi zvakare, asi aya mana anovhara angangoita 95% yeminda application.
Kusarudzwa kwescreen kunoenderana nenzvimbo yekuisa, kureba kwekuona, kupenya zvinodiwa, uye maawa ekushanda. Kazhinji, 10-12 inches ehukuru hwescreen pamita imwe yedaro rekuona zviri nyore. Mumba, 300-500 nits zvakakwana; nechiedza chakananga, 700+ chinodiwa; kunze kwakachena kunoda kaniti 2,500 kukwikwidza nezuva, pamwe neIP65 mvura uye kuramba guruva, tembiricha yakakura kubva -20 madhigirii kusvika +50 madhigirii, anti-vandal uye shatter-proof-costs inowedzera. Chinhu chikuru chekutora ndechekuti kuendesa kunze kunodhura zvakanyanya uye kwakaoma.
Zviratidziro zvekutengesa uye zviratidziro zvevatengi zvinogona kunge zvine zvakafanana pabepa, asi kuita chaiko kwakaparadzana nenyika. Kupisa kupisa, 24/7 kushanda kugona, bezel upamhi ese akasiyana. Vamwe vanhu vanoshandisa maTV epamba semasikirini ezvitoro kuchengetedza mari; mushure memwedzi mitatu, -kupisa, kupisa kwakanyanya, uye vanodzokera kumasikirini ekutengesa. Izvi zvinoitika kakawanda kupfuura izvo vanogadzira vanoda kubvuma. Samsung, LG, Hisense, uye BOE vese vakatsaurirwa mitsara yezvigadzirwa zvekutengesa, 30% -50% inodhura kupfuura giredhi revatengi, asi kugadzikana uye mutsauko wehupenyu hwakakosha.
A Detour: Iyo Yakanyanya Nyaya Yekutakura
Tichitaura nezvezvinodikanwa zvehardware, mamiriro ekufambisa ndipo panowanikwa zvinhu zvehutsinye. Capital Airport T3 inoshandisa zvikirini zvinopfuura 2,000-mafambiro endege, magedhi ekukwira, magaro ekutakura zvinhu-inofanirwa kuwirirana nemasisitimu endege munguva chaiyo-ne99.9%+ nemazvo. Kunonoka kana kukanganisa zvinoreva kuti vafambi vashaya ndege. Muzviitiko izvi, kugadzikana kunokosha zvakapetwa zviuru gumi pane mifananidzo yemhando yepamusoro. Kwete chinhu chidiki chekubatanidza chinogona kubata.
Kozoitawo zvitoro zvikuru zvedunhu-, mazhinji achiri kushandisa masisitimu akazvimirira, kukopa zvirimo kuburikidza ne USB drive kuti vatambe zvakare. Uko mamiriro etiweki asina kunaka kana chiyero chidiki, nzira iyi ichiripo. Haisi mhinduro dzese dzinoda kuve dzekucheka-kumucheto.
Media Players
Dzokera kune yakajairwa setup. Vatambi vemidhiya ndiro bhiriji pakati pesoftware nekuratidzira-kugamuchira mirairo, kunyora mafaera, kubuda masaini. Ichi ndicho chikamu chinowanzo vhiringa vanhu zvakanyanya.
Zvinhu zviviri zvefomu. Vatambi vekunze mabhokisi akamira akabatana nemasikirini kuburikidza neHDMI, ane inodzoreka kuita uye nyore kukwidziridzwa; BrightSign, Advantech, uye Giada mienzaniso yakajairika. Yakavakwa-muSoC inomisikidza machipisi mukati mesikirini, iri nyore kuendesa uye inodhura yakaderera, asi kuita kushoma uye kunonetsa kusimudzira; Samsung uye LG zvinosundidzira izvi.
Nzira yekusarudza? Tevedzera kuoma kwezvinhu. Kutenderera kwemifananidzo nemavhidhiyo-SoC kana 300-400 yuan Android box inokwana. HTML5 animations, multi-zone marongerwo, 4K vhidhiyo{12}enda kune 1,500-4,000 yuan professional players. Kupindirana kwakaoma kana kumucheto komputa-shandisa maindasitiri maPC.
Network Kufunga
Shandisa wired connections kana zvichibvira; kana zvisiri, WiFi kana 4G. Chinhu chakakosha ndechekuti usakanganwe offline fallback-kana network yadzikira, mutambi anofanira kukwanisa kuenderera mberi nekutamba ari pacache pane kuratidza sikirini nhema ine chikanganiso. Izvi zvinonyanya kufuratirwa, zvino rimwe zuva network inodzika, zvitoro zvese zvinosviba, uye ipapo kuzvidemba nekusasarudza mhinduro yakavimbika.
Retail: Iko Kwakawanda kweIzvi Kunoshandiswa
Maneja wedunhu anotarisira zvakawanda zvezvitoro zvine kukwidziridzwa kutsva svondo rega rega. Vimba nekudhinda mapepa, kutakura zvinhu, uye kutumira kwemaoko? Nenguva iyo zvinhu zvinosvika, nguva yapfuura. Digital signage inogona kuwana "chisarudzo chakaitwa kudzimbahwe maminetsi gumi apfuura chinoonekwa pazviratidziro muzvitoro munyika maminetsi gumi gare gare."
(Ongororo yakaitwa munzvimbo ina dzakatanhamara dzezvitoro muNetherlands yakaunganidza pamusoro pe24,000 zvakaonekwa nevatengi uye 1,562 kubvunzurudzwa. Zvakawanikwa zvakaratidza kuti 85% yevatengi vaitenda kuti vhidhiyo yedhijitari inoratidzwa pamahwindo skrini yakavandudza chimiro chechitoro chega chega. Kuyeuka kwezvekushambadza kwakange kwakasimba zvakare: vazhinji se64% yevanotenga mameseji vanoyeuka zvishoma, 5% yevakatenga mameseji zvishoma uye 5% yavakangotaura nevashoma. ruzivo kubva muzviratidziro.)Reference Case Data{10}https://www.retailcustomerexperience.com/news/popai-tsvakurudza{14}}digital-hwindo-signage{17}}inowedzera{18}}tsoka/
McDonald's: The Benchmark
McDonald's chiratidzo chekuzviita nemazvo. Muna 2019, vakashandisa madhora mazana matatu emamiriyoni emadhora kuti vawane Dynamic Yield uye vakaburitsa AI-inofambiswa nemamenu edhijitari muzvitoro 38,000 pasi rose, vachigadzirisa kurudziro zvichienderana nemamiriro ekunze, nguva yezuva, zvinhu, uye urefu hwemitsetse. Mishumo yavo yezvemari inoti kutyaira-kuburikidza neavhareji saizi yetikiti yakawedzera 5-6%. Asi ivo vane zvikwata zvakazvitsaurira vachiona izvi-mazhinji makambani haakwanise kutevedzera izvo. Zviwanikwa zveMcDonald's zvinogona kugovera kune dambudziko iri zvakasiyana zvakanyanya kubva kumabhizinesi akajairwa.
Chaizvoizvo Kuita Project
Zvinodiwa Kutanga, Equipment Gare gare
Chekutanga, jekesa zvinodiwa-usamhanye kusarudza michina.
Zvikirini zvichaiswa kupi? Mumba kana kunze? Wall{{0}yakaiswa, mbiru, hwindo, kana sirin'i? Nzvimbo dzakasiyana dzine zvakasiyana zvachose zvinodiwa pakukura, kupenya, uye nzira dzekuisa. Ndezvipi zvicharidzwa? Kutenderera kwakachena kwemufananidzo/vhidhiyo kana-nguva chaiyo yekubatanidza data? Kubata kugona kunodiwa? Ndiani anogadzira zvirimo uye zvinogadziridzwa kangani? Nzvimbo ngani? Chitoro chimwe uye zvitoro zana zvinoda nzira mbiri dzakasiyana. Ndeipi bhajeti? 55-inch yekutengeserana skrini inotangira pa3,000-4,000 yuan kusvika pa30,000-40,000 yuan; CMS inotangira kubva mahara kusvika pagore mubhadharo wemazana ezviuru. Pasina hurongwa hwebhajeti, sarudzo haigone kutanga.
Chikamu ichi chinofanirwa kubuda gwaro rezvinodiwa-nzvimbo yenzvimbo, nzvimbo yekuisa, mhando yezvinyorwa, zvinodiwa, uye huwandu hwebhajeti zvese zvakanyorwa zvakajeka. Bidhi, kuenzanisa mutengo, uye kutaurirana kwevatengesi zvese zvinoenderana negwaro iri.
Site Surveys
Ipapo kunouya saiti ongororo. Zvinotaridzika zvakanaka pamadhirowa zvine marudzi ese ezvishamiso pa-saiti. Magetsi ari munzvimbo dzisiridzo, tambo dzenetiweki dzisina kutanga-kuiswa, dzinotakura-madziro asingakwanisi kuboorwa. Wese musanganisi anogona kutaura tswanda yenyaya dzakadai.
Kuiswa, Kugamuchirwa, Kudzidziswa
Kuisa uye kutumwa kunosanganisira kukwira zvikirini, kubatanidza vatambi, kumisikidza network, kuendesa software, kupinza zvemukati, uye kuedza kwakabatana. Nzvimbo yakatsetseka yakajairika inotora hafu yezuva; yakaoma inotora mazuva maviri kusvika matatu. Mapurojekiti mahombe anowanzo mhanyisa nzvimbo shoma dzekuyedza kugadzirisa nyaya dzisati dzaburitswa.
Kugamuchirwa uye kudzidziswa zviri nyore kufuratirwa. Kuiswa kwemidziyo ndiko kutanga; mumwe munhu anofanira kuzvigadzirisa pashure. Mashandiro eCMS, kutsikisa zvirimo, kugadzirisa matambudziko pasina Indaneti-vashandi vanofanira kudzidziswa nemazvo. Vatengesi vanofanira kupa zvinyorwa zvekushanda uye FAQs; kana zvikasadaro, diki diki diki rinomirira mushure-rutsigiro rwekutengesa, harina kunyatsoshanda.
Mushure me-Live
Zvakadini mushure mekuenda kuhupenyu? Apa ndipo panotanga basa chairo.
Zvemukati mashandiro anoda kuramba uchiisa mari. Kugadzira rhythm yekuvandudza kunobatsira-zvinhu zvekusimudzira kuchinjwa svondo rega rega, zviratidzo zvemhando zvinochinjwa pamwedzi. CMS data yekubatanidza maficha anogona kugonesa zvishoma otomatiki zvigadziriso kuderedza basa remanyorero.
Kuongororwa kwemidziyo kunofanirwa kuenderera. Gara uchitarisa mapikseli akafa, mutambi lag, network kugadzikana. CMS backend inowanzoita monitoring-scan the alert list zuva nezuva kuti ubate matambudziko vatengi vasati vagunun'una "screen rave rakasviba kwemazuva matatu."
Kunyatso ongorora ndiyo chete nzira yekuratidza kuti mari yacho yaive yakakosha. Trackable metrics: chiyero chekupedzisa kwekutamba, nguva yekugara yevateereri, shanduko mukutengesa kwakabatana. Mamwe maoperation anoedza A/B-madhizaini maviri ekushambadza kuti uone kuti ndezvipi zvinofambisa kutengesa kwakawanda.
