Electronic Shelf Label Manufacturers Kuenzaniswa: SES-imagotag vs SoluM vs Pricer

Mar 06, 2026

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Aldi Nord naAldi Süd pavakatanga kuyedza masherufu emagetsi pazvitoro zvavo zveGerman, havana kusarudza mutengesi mumwe chete vakamhanya nawo. Vakapa humbowo hwakawedzerwa-hwe{2}}yemiyedzo neSoluM, SES-imagotag, Hanshow, uye Pricer panguva imwe chete - mavara akasiyana muzvitoro zvakasiyana, maprotocol akasiyana, masoftware stacks akasiyana, sherefu imwe chete. Sezviri pachena Lidl akaenda neimwe nzira uye akazvipira kuSES-imagotag kare. Kaufland, kambani yehanzvadzi yaLidl, ine zvitoro zvinosvika chiuru nemazana maviri nematagi emitengo yedhijitari yezvigadzirwa zvega isati yawedzera.

Patani iyoyo - vatengesi vakuru vanoedza vagadziri veESL vakawanda musoro-ku-kutungamirira vasati vaita - zvave magariro, kwete izvo. Uye iyo pfupiso inogara ichidzika kune iwo matatu mazita. SES-imagotag (ikozvino yava kushanda seVusionGroup) ine hwaro hombe hwakaiswa pasi rose. SoluM, Samsung Electro{{8}Mechanics spinoff, yakwira kusvika panhamba-chinzvimbo chembiri pasi rose. Pricer, kambani yeSweden yakabatsira kushambadzira tekinoroji yeESL kumashure kuma1990s, inoramba iri simba guru mukutengesa kuEurope.

Iwo ma spec sheets kubva kune ese matatu anotaridzika akafanana pakutarisa. Chengetedza zvinodikanwa zvezvivakwa, uye misiyano inotanga kuita basa rakawanda - kunyanya kana uri kuronga kuburitswa mumazana enzvimbo nee-inki dzemagetsi masherufu mavarapachiyero.

 

 

Iko Kambani Imwe neimwe Inobva Ku - uye Nei Izvo Zvichigadzira Chigadzirwa Chavo

VusionGroup's backstory haina kujairika muindastiri iyi. Kambani iyi yakatanga seSES-imagotag kuFrance, ndokuzoti BOE Technology Group yakawana chikamu chekutonga muna 2019. Chibvumirano ichocho chakabatanidza maSES nekambani yeBOE yekugadzira muChongqing, iyo maererano nekuburitswa kwekambani ine simba rekugadzira rinopfuura 300 miriyoni ESL mayunitsi - uye inogara paChina{5}}kuEurope ichicheka njanji mumigwagwa. kutakura zvinhu. Nhasi kambani inoshuma anopfuura mamirioni makumi manomwe neshanu ESL akabatana neayo gore papuratifomu muzvitoro zvinopfuura zviuru gumi nezvishanu nemazana mashanu, sekureva kwayo 2023 makambani mafile.

e-ink electronic price tags

Nyaya yaSoluM yemavambo inonzwika kunge netsaona. Samsung Electro-Mechanics yaive nechikamu cheESL chakachengetwa nekambani yevabereki sechisiri{2}}musimboti. Muna 2015 yakabudiswa. CEO Jun Sung-ho akadhonza mainjiniya kubva kuSamsung Electronics, akavakazve timu maererano nehunyanzvi hwesoftware, uye akaisazve SoluM semupi wenguva yakazara-mupi wekiyi - dhizaini, kugadzira, kugovera, nekubatanidza pasi pedenga rimwe. SoluM ndiyo yega-vatatu vevatengesi veESL vane mitsara yayo yekugadzira, izvo zvinoshandura kushanduka kwemitengo uye nguva dzekutungamira nekukurumidza. Pakazosvika 2024, SoluM yakanga yakunda Pricer yenhamba-yenzvimbo mbiri dzepasi rose, nemakondirakiti ari mufekitori yeVolkswagen muDresden, SpaceX, nemacheni egirosari akaita seLoblaws neShopRite kuNorth America yose.

Pricer haina flashiest kukura nhoroondo, uye ndicho chikamu pfungwa. Kambani iyi yanga ichivaka masherufu emagetsi esherufu muStockholm kubvira pakati-1990s - vatengesi vakawanda vasati vaziva zvinorehwa neESL. Ruzivo rwayo rwemasangano mune zvemuviri-layer kutaurirana matambudziko anomhanya zvakadzama. Hukama hwevatengi neScandinavia neWestern Europe egirosari cheni dzakadzokera kumashure makumi emakore, uye vatengesi ivavo havasi kuchinja nekuti mumwe munhu akaburitsa dhibhodhi regore rakanaka.

 

 

Iyo Yepamusoro Yemagetsi Sherufu Label Vagadziri Vanosiyana paProtocol

Bvunza chero anobatanidza masisitimu kuti chii chinoparadzanisa vagadziri vatatu ava mukuita, uye mhinduro kazhinji haisi kuratidza mhando kana saizi yezita. Ndiwo matauriro anoita ma label kune backend. Ita izvi zvisizvo, uye uri kubata neakadonhedza zvigadziriso, nzvimbo dzakafa kuseri kwesherufu yesimbi, uye kuburitswa kunogara muzvitoro makumi mashanu.

VusionGroup yakasundidzira zvakanyanya mukubatana kwakafara. VUSION chikuva chinotsigira kudyidzana kwepamusoro-kuwanda kwekutaura pamwe neBLE SIG Core 5.4, nekudyidzana kunosanganisira Cisco-Meraki, HP-Aruba, Mist (Juniper), Huawei, neMicrosoft Azure. Vatengesi vari kufambisa imwe yeaya stacks etiweki vanogona kushandisa Wi-Fi access points iripo seESL communication bridges, kuderedza mari yezvivakwa zvakatsaurirwa. Zvichienderana nekuburitswa kwemari yeruzhinji, SES yakadyara zvakapetwa kana izvo Pricer yakashandiswa paR&D panguva yeVUSION 2022 budiriro kutenderera.

SoluM inotora imwe nzira yekuvaka. Sitimu yayo inotaurirana nezvemuridzi 2.4 GHz isina waya kuburikidza ne USB dongle{{2}inobva kunzvimbo dzekusvikira - batanidza dongle muMist AP, gadzirisa bhiriji reESL mudhibhodhi, uye mavara eNewton anotanga kugamuchira zvigadziriso. Iyo system inokurumidza. Newton labels anozivikanwa nekukasirarefresh cycles zvine chekuita ne-mapepa anoratidza zvipingaidzo, uye zvivakwa zvinobata zvakawanda zvekusundidzira kumakumi ezviuru zvema tag pasina kunonoka kumisa mitsetse kunotambudza mamwe masisitimu ekutanga eBLE-.

Kozoitazve Pricer's infrared communication - iyo yekare protocol ichiri kushanda, uye yakanyanya kuoma kudzinga. Redhiyo-masystem anogovana njodzi imwe chete: kukanganiswa kweRF kubva mumasherufu esimbi, zvinotonhorera, nemadziro ekongiri. Munzvimbo yegirosari izere nesimbi gondolas uye makesi efiriji, aya haasi makesi ekupedzisira - akajairika. Pricer's optical nzira padivi kupindira kweRF zvachose. Kutengeserana{{7}kubvisa mutsara-we-zvinodiwa zvekuonekwa pakati pezvinotumira nemalebula. Asi apo vamwe vatengesi vanoshuma kutadza kwekugadzirisa kwepakati, kuvimbika kwaPricer ndosaka vatengi vavo vekuEurope vachigara.

 

 

Chii chiri paChiratidzo - uye Chii chiri Kuseri Kwazvo

Vese vagadziri vatatu vanovaka paE Ink electrophoretic kuratidza, saka iyo yekutanga yekuona kubuda inotaridzika yakafanana. Musiyano unogara mukudzika kwemutsara wechigadzirwa uye kumucheto-kesi engineering.

SoluM's Newton akateedzana ingangove yakafararisa chigadzirwa mhando muindasitiri. Saizi kubva pa 1.6 kusvika 11.6 inches, ine musiyano wefiriza wakapihwa ku-25℃, IP67{{10}yakatemerwa shanduro yeindasitiri, modhi ine mavara akawanda inoshandisa E Ink Spectra, uye Newton TOUCH ine capacitive interaction pamusoro. Hupenyu hwebhatiri hunosvika kumakore gumi pasi pemamiriro ekuzorodza akajairwa (1-3 zvigadziriso pazuva), maererano neSoluM's chigadzirwa maratidziro - zvakapetwa kaviri zvinovimbiswa nevakwikwidzi vakawanda.

VusionGroup's hardware strategy inotsamira kune ecosystem yekubatanidza pane label-level specs. Iwo mavara akavimbika uye anotsigira ruvara kuburikidza neE Ink Spectra. Asi chimiro chaicho ndicho chinogara padivi pavo: AI{{3}sherufu ine simba{4}inoona makamera kuti atevedzere planogram, AdShelf mavhidhiyo njanji pasherefu{{5}kumucheto midhiya, uye VUSION Cloud platform inosungira mitengo, analytics, uye maoperation mudhibhodhi rimwe chete. Kana iwe ukaongorora SES chete pane label Hardware, urikupotsa zano. Vari kutengesa zvivakwa zvezvitoro zvedhijitari - zita racho ndiro pokupinda.

Pricer's standout hardware feature iSmartFLASH - LED pane imwe neimwe label inopenya mapeteni emavara chaiwo kana ichiitwa nemanejimendi system. Iyo inoshanda yekushandisa kesi: online kurongeka kuzadzikiswa. Anoshanda muchitoro anotora maodha nekufamba munzira, SmartFLASH inovhenekera label chaiyo, uye yekusarudza nguva inodonha zvakanyanya. Zvinoenderana nedata yaPricer yakabudiswa, ingangoita hafu yezvitoro zvine SmartFLASH zvakaona kudzikiswa kunoyerwa kwe-ye-mitengo yemasheya nekuti imwe cheteyo inopeta seyambiro yekudzoreredza.

 

 

Kusarudza Mutengesi Akarurama - Zvinoenderana Nechitoro, Kwete Bhurocha

Mhinduro yechokwadi ndeyekuti hapana wevatengesi vatatu ava akanakisa pasi rose. Chisarudzo chakanaka chinoenderana nemamiriro ezvinhu asina tafura yekuenzanisa inogona kutora.

A 600-chitoro chesupamaketi chinomhanya neCisco Meraki uye kuronga zvehutsinye omnichannel inochinja mitengo? VusionGroup's VUSION papuratifomu - gore, AI sherufu yekutarisa, network yekudyidzana kusanganisa - yakaoma kuenderana pachikero ichocho.Walmart's ESL kutumirwazvitoro zve2,300 zveUS zvakaratidza kuti SES inogona kuita pachiyero chekondinendi.

Mutengesi wepakati-pamusika anotarisa pamutengo wakakwana wekuva muridzi kwemakore gumi? SoluM's yekugadzira varidzi inovapa kukwira kwemitengo, uye hupenyu hwebhatiri hwemakore gumi hwaNewton hunoreva kuti hapana kutsiva kwevanhu vakawanda pagore rechishanu.Zvinoshanda mari kufungazvine basa kupfuura makore maficha kana yako IT timu iri vanhu vatatu.

Cheni yegirosari yekuEurope ine-sherufu yakasimba uye yakakwirira-density cooler marongero? Pricer's infrared protocol inobvisa RF nzvimbo dzakafa dzinonetsa radio-based system munzvimbo idzi. Makumi maviri-pamwe nemakore ekukwenenzvera zvinoreva zvishoma zvinoshamisa pazuva rekutanga.

 

Vendor Kukurukurirana Core Strength Best Fit
SES-imagotag (VusionGroup) BLE 5.4 / proprietary HF / Wi-Fi bridge Cloud platform + ecosystem kudyidzana Cheni dzebhizinesi, 500+ zvitoro, mitengo yezvose
SoluM Proprietary 2.4 GHz kuburikidza ne USB dongle Vertically yakabatanidzwa kugadzira, 10-gore bhatiri Pakati-ku{1}}cheni huru, mutengo-kuburitswa kusinganzwisisike, maindasitiri
Pricer Infrared optical RF-kuvimbika kwemuviri, SmartFLASH LED pick

Magirosari akadzama, sherufu yesimbi, inotonhorera-zvimiro zvinorema

 

quadrant chart mapping SES-imagotag SoluM and Pricer by deployment scale and platform complexity with mid-market ESL vendors positioned in the lower-left quadrant

 

Zvakadini Nevamwe Vose?

SES, SoluM, uye Pricer ndivo vanonyanya kutungamira nhaurirano - asi havasi ivo varidzi vemisika yese yemagetsi esherufu. Boka riri kukura revatengesi veESL rinotarisa pazvinhu zvekutumira izvo vagadziri vemabhizinesi dzimwe nguva havatarisire: cheni dzedunhu dzine zvitoro makumi maviri kusvika makumi masere, vashandi pamicheto mitete, uye vatengesi vanoda mae{4}}ink displays akavimbika uye newireless price sync pasina kubhadharira cloud cloud platform yavasingazomboshandisa zvizere.

Aya epakati-pamusika emagetsi sherufu masherufu masisitimu anowanzo kupa zvivakwa zvemodular - zvinotanga nechitoro chimwe chete, zvikure pasina kuvandudzwa. Hardware inobva kune imwechete E Ink yekugovera cheni iyo inodyisa iwo makuru matatu. Iyo software iri nyore, yerutsigiro modhi iri kushanda-yakawanda, uye mutengo we-palabel unodzika. Kumutengesi wegirosari wedunhu kana mutengesi akasarudzika ane mutyairi wekutanga ESL, musanganiswa uyu unogona kukosha kupfuura chero bhizinesi rine mepu yemugwagwa. Iyo yepasi e{8}}bepa uye tekinoroji yekutaurirana inopupurirwa. Mubvunzo ndewokuti mutengesi anonzwisisa chiyero chako.

 

 

Beyond the Price Tag

Musika weESL uri kufamba nekukurumidza. Hwaro hwepasi rose hwakaiswa huri kuwedzera pamusoro pe6% CAGR zvichienderana nekufanotaura kweindasitiri, inosvika hafu yekudyara ichiyerera yakananga kuAI-mapuratifomu akabatanidzwa. Vese vatengesi vari vatatu vari kupinda muAI-inofambiswa nemitengo, NFC{{5}kuenderana nevatengi, uye sherufu-kumucheto kwekutengesa mari munhau.

NFC kunyanya iri kushandura izvo label inogona kuita. Mutengi anobaya nhare yake achipesana neNFC-yakagonesa e{2}}ink label oburitsa data yezvekudya, zvinopihwa zvekuvimbika, kana chinongedzo chepeji yechigadzirwa - hapana app inodiwa. Vese vatatu vatengesi vanotsigira NFC mune yazvino Hardware, asi kudzika kwekubatanidzwa kwesoftware kuseri kwepombi yega yega kunosiyana zvakanyanya.

ESL zvivakwa zviri kusangana nesherufu yakakura-edge digital systems. Vezvitoro vave kubatanidza LCD signage ne-mapepa mavara - a10.1{1}inch dual-screen LCD kuratidzapa endcap, zviuru zve-madiki eink tags pagondola. Themaitiro sainzi kuseri kwesherufu-kumucheto kwepricing presentationiri kuve kugona iyo ESL papuratifomu vatengesi vanomisikidza vakananga musoftware yavo.

Vatengesi vanokunda chikamu chinotevera havazove ivo vane label yakanakisa. Vachave ivo vane chikuva chavo chinoita kuti sherefu kumucheto kuve nehungwaru - inoenderana nezvinodiwa, yakabatanidzwa neinventory, uye inokwanisa kushandira zvese mashandiro uye kushambadzira pane imwechete hardware.

 

 

Mibvunzo Inowanzo bvunzwa

Mubvunzo: Ndeipi yemagetsi sherufu yekugadzira label ine chikamu chikuru chemusika?

A: VusionGroup (yaimbonzi SES-imagotag) inobata chigadziko chikuru chakaiswa pasi rose, chine mavara anodarika miriyoni makumi manomwe neshanu akaiswa muzvikamu gumi neshanu,{3}}zvitengesi zvinoenderana nezvayakanyora muna 2023. SoluM iri panzvimbo yechipiri uye inotungamira muNorth America. Pricer inobata chinzvimbo chakasimba muEuropean grocery.

Mubvunzo: Ndinofanira kuongorora sei ESL vatengesi vechitoro changu?

A: Zvinhu zvina zvinonyanya kukosha: nharaunda yechitoro chako (metal shelving uye cooler density inokanganisa RF-based systems), iripo IT infrastructure (network vendor comppatibility), yakarongwa kuburitsa sikero (single pilot vs.-zana{3}}kuiswa kwechitoro), uye mutengo wakakwana wevaridzi mumakore manomwe-10 kusanganisira linsice rebhatiri makore.

Mubvunzo: Ndinogona here kusanganisa masherufu emagetsi masherufu kubva kune vakasiyana vagadziri muchitoro chimwe chete?

A: Nehunyanzvi zvinogoneka asi kashoma zvinokurudzirwa. Mazita emutengesi wega wega anotaurirana kuburikidza neproprietary protocols uye anoda yavo yekuwana nzvimbo uye manejimendi software. Kumhanya masisitimu maviri mukufanana kunowedzera kuoma kwezvivakwa uye kutsigira pamusoro. Vazhinji vatengesi vanomira pane imwechete ESL mugadziri pachitoro chimiro.

Mubvunzo: Ndeipi yechokwadi ROI nguva yemagetsi masherufu mavara?

A: Vatengesi vazhinji vanoshuma kubhadhara mukati memwedzi gumi nemasere kusvika makumi matatu nematanhatu, vachisundwa zvakanyanya nekuchengetedza kwevashandi pakuchinja kwemitengo uye kuderedzwa kwezvikanganiso zvemitengo. Zvitoro zvinogara zvichikwidziridzwa kana yakakwira SKU kuverenga kunowanzo kudzorera mari nekukurumidza. Kugona kusimba kwemitengo uye mari yezvitoro kubva pasherufu-masikirini anogona kupfupisa nguva.

 

 

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